The Merchant Resource Center
Practical starting points for store setup, marketplace operations, customer support and commerce measurement.
Shopify vs WooCommerce: choosing your store platform
Compare hosting control, maintenance expectations, checkout configuration and the skills required for each platform.
A practical marketplace onboarding checklist
Prepare ownership documents, product information, fulfillment responsibilities and eligible seller details before applying.
Why order tracking belongs in your support workflow
Explain carrier events accurately, set customer expectations, record exceptions and escalate cases through approved systems.
Connect ads, product feeds and conversion tracking
Coordinate Merchant Center data quality, campaign objectives, events and attribution before scaling spend.