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The Merchant Resource Center

Practical starting points for store setup, marketplace operations, customer support and commerce measurement.

Independent merchant servicesUS-focusedProject or ongoing support
MERCHANT GUIDE TOPIC

Shopify vs WooCommerce: choosing your store platform

Compare hosting control, maintenance expectations, checkout configuration and the skills required for each platform.

MERCHANT GUIDE TOPIC

A practical marketplace onboarding checklist

Prepare ownership documents, product information, fulfillment responsibilities and eligible seller details before applying.

MERCHANT GUIDE TOPIC

Why order tracking belongs in your support workflow

Explain carrier events accurately, set customer expectations, record exceptions and escalate cases through approved systems.

MERCHANT GUIDE TOPIC

Connect ads, product feeds and conversion tracking

Coordinate Merchant Center data quality, campaign objectives, events and attribution before scaling spend.

These are resource topic summaries. Detailed articles should be published only once each has complete, reviewed content.